after a trip back home to Ethiopia in 2007, Liya founded Lem Lem - a label of ethically-produced pieces that keep the tradition of weaving alive in Ethiopia:
Supermodel / actress and World Health Organisation's Goodwill Ambassador for Maternal, Newborn and Child Health, Liya Kebede discovered that traditional weavers in her native country of Ethiopia were losing their jobs due to a decline in local demand for their goods and wanted to do something about it. Recognizing the beauty, quality and historic significance of their work, Liya started Lemlem in 2007 as a way to inspire economic independence in her native country and to preserve the art of weaving...
Preservation of tradtion/culture.
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