Behold....The Post-Uprising Egypt

So here is Egypt After the uprising, The Companies Coca Cola and Pepsi are using the postive outcome of the uprising to reach out to the youth... some rili good commercials, Scratch the fact that I dont understand a word, I just got a clear description from Swdenburg

"Make Tomorrow Better." We see the middle class youth of Egypt (the presumed revolutionary subjects) ushering in a new dawn.

Note that the focus is entirely on Cairo's downtown, which has both been a site that the upwardly mobile in neo-liberal Egypt have been fleeing for the upscale satellite suburbs, and which is also the focus of plans for gentrification. Finally, and perhaps most significantly, note the penultimate shot, which shows Tahrir Square, with a crowd (meant, of course, to evoke a demonstration, right before the last shot of a young person drinking a bottle of Coke.

The overall theme is "express yourself." Among the lyrics of the song are the lines, "you are the new, you are the unique," and "tomorrow is waiting for you."

IN Pepsi advert. Again, the middle class youth of Egypt are the subject. They are shown to be adding color (literally) and life to Cairo's downtown (which has, in fact, been renovated in recent years). They possess the trappings of advanced modernity (flat screen televisions, laptops) and also evoke the youth of the revolution. This young woman carries the iconic cellphone (the "twitter revolution") and, yes, yes, you guessed it, she wears the requisite iconic accessory of the revolution, the kufiya.



Source: SwedenBurg