I happened to be watching National Geographic Last night, i love NaGeo, Just when you think you've seen the long lost last tribe of Wherever, they find another one! Well recently I was impressed with this Documentary movie Last lions
Fifty years ago there were close to half-a-million lions in Africa. Today there are around 20,000. To make matters worse, lions, unlike elephants, which are far more numerous, have virtually no protection under government mandate or through international accords. This is the jumping-off point for a disturbing, well-researched and beautifully made cri de coeur from husband and wife team Dereck and Beverly Joubert, award-winning filmmakers from Botswana who have been Explorers-in-Residence at National Geographic for more than four years. Pointing to poaching as a primary threat while noting the lion's pride of place on the list for eco-tourists-an industry that brings in 200 billion dollars per year worldwide-the Jouberts build a solid case for both the moral duty we have to protect lions
On another note
PUMA, the sporting goods brand, and its parent company PPR will offset their 2010 carbon dioxide emissions by purchasing carbon credits generated through conservation of wildlife habitat in Kenya. The deal, announced Tuesday, means that PPR is the first luxury products company to offset emissions by buying Reducing Emissions from Deforestation and Degradation (REDD) credits certified under the Voluntary Carbon Standard. PPR will offset 98,729 tons of carbon through the deal, which was signed with Wildlife Works Carbon, a carbon conservation outfit.
Friday, March 25, 2011
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